For Immediate Release

March 29, 2010 – One of the more important tools in social media is a blog – a central place for all ideas to come together and speak the character voice of a brand. Many Web sites overlook this in their social media strategy, plugging only their main company’s site on outlets like Twitter and Facebook. However, leaving out an external blog can make your clients miss out on an important aspect of your company: its personality.

Eurobookings.com, a leading European hotel booking company, has had great success with their external blog, www.europeanhotelspecialist.com. Managed by Simple Tourism, a division of CINIVA Systems, this blog brings a character voice to the Eurobookings brand. The phrase “We love Europe” is one that Eurobookings.com has used in many branding attempts, and the team at Simple Tourism saw this as an excellent way to bring in news about Europe that is interesting and unique to others who have a passion for all things Europe.

“On the blog, we have many different elements that contribute to its success,” says Jessica Swink, social media specialist at Simple Tourism. “We  use the blog as a central hub where all other social media platforms feed into it. Facebook, Twitter, Flickr and bookmarking options are all there for blog visitors to connect and get involved in sharing their love of Europe.”

Recently, Simple Tourism added a booking widget to the site, using a simple version of the booking widget on Eurobookings.com. Blog visitors can put in dates and a destination and get results from Eurobookings.com to find their perfect hotel.

By bringing out the fun, colorful and memorable thoughts about Europe, the Eurobookings.com brand is able to connect with their future customers in a way that is a little more personal and recommending.

“We are fortunate to be able to work with an already great company of Eurobookings.com,” says Swink. “They are very passionate about the services they provide through affordable hotel booking in Europe, and we have a great relationship with them.”

Simple Tourism’s near plans are to continue building out the site with more travel tips and travel articles about European cities.

About Simple Tourism
Specializing in Web design, social media marketing and search engine optimization, Simple Tourism provides destination marketing solutions for the travel and tourism industry. Simple Tourism, a division of CINIVA Systems, is a member of the U.S. Travel Association.

Press Contact:
Jessica Swink
Jessica@ciniva.com
757-499-1990